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Professional ​
info​​rmation

Professional Summary:

Dynamic AI-Powered Marketing Strategist with expertise in SEO, SEM, GEO, and Content Planning. Skilled in leveraging AI tools to optimize marketing strategies, enhance SEO visibility, and create compelling content that drives engagement and conversions. Proven success in nonprofit and government sectors, with extensive experience in strategic planning, project management, and data-driven marketing.

 

Career Objective:

As a driven professional, I am ready to adapt and thrive in dynamic environments. I am seeking freelance or contract opportunities with mission-oriented companies that embrace possibility, champion exceptional service, and prioritize the well-being of clients, employees, and the environment. My diverse background, creativity, and most importantly, my commitment to continuous learning, allow me to contribute meaningfully to shared success.

Key Skills
&
Competencies

Core Competencies:

  • Artificial Intelligence Search Optimization (AISO): Expertise in using AI to help brands appear in answers generated by AI.

  • SEO & Content Optimization: Proven track record of implementing SEO strategies to increase online visibility and user engagement.

  • Content Creation & Management: Skilled in producing high-quality, engaging content across various platforms, including blogs, social media, and technical documentation.

  • Strategic Planning & Operations Management: Extensive experience developing and executing comprehensive marketing strategies and managing complex projects.

  • Analytical & Research Skills: Strong ability to conduct thorough market research and analysis to inform strategic decisions.

Content and Writing:

  • Content Creation: experienced content manager with a strong background in proofreading and written and oral communication.

  • Editorial Skills: proficient in creating engaging content across multiple platforms, with a keen eye for detail in proofreading.

Personal Strengths:

  • Engaging Communication: Expertise in crafting compelling content and delivering persuasive communications to diverse stakeholders.

  • Competitiveness: Driven to surpass goals and deliver top-tier results in all professional endeavors.

  • Lifelong Learning: Committed to continuous education, keeping abreast of the latest trends in digital marketing and AI.

  • Resilience: Thrives under pressure, adept at navigating high-stress situations and maintaining composure.

  • Innovative Thinking: Continuously seeking new ways to approach challenges and enhance systems.

 

Professional Attributes:

  • Adaptive: Flexible and responsive, effectively adjusting strategies to meet dynamic business needs.

  • Analytical: Proficient in dissecting complex problems and employing data-driven decision-making.

  • Creative: Innovative thinker, adept at developing original ideas and solutions to enhance projects and overcome challenges.

  • Efficient: Exceptional ability to prioritize tasks, manage time efficiently, and ensure productive workflows.

  • Strong Work Ethic: Demonstrates high levels of dedication and integrity, committed to achieving excellence.

  • Leadership Excellence: Proven ability to inspire and guide teams using a blend of autocratic, transformational, and democratic leadership approaches.

Technical Proficiency:

  • AI and Machine Learning: AI content development, GPT model development, prompt engineering.

  • Data Management: advanced proficiency in database management, research & data collection, spreadsheets management, file management.

  • Software and Tools: expertise in Microsoft Office, Canva, Survey Monkey, Mac and PC Management, Windows Explorer.

  • Design and Multimedia: skilled in website design, desktop publishing, digital & film camera operation, and digital and film image processing. Theoretical knowledge and understanding of UI/UX principles and concepts.

  • Communication Platforms: e-Mail management, electronic presentation skills, web navigation.

Anchor 1
Professional
Experience

Learner Success Advocate (Digital Marketing Science Cohort)

Ziplines | 2024 - Present

  • Build strong relationships with learners to understand their objectives and support their success.

  • Deliver personalized support and troubleshoot platform-related issues to ensure user satisfaction.

  • Facilitate smooth onboarding processes, guiding learners in navigating the platform effectively.

  • Act as a liaison between learners and internal teams, offering feedback to enhance the platform’s functionality.

Program & Operations Manager

DLN Consulting, Inc. | 2003 - Present

  • Spearhead cross-functional teams to consistently deliver projects on time and within budget, leveraging agile methodologies for optimal efficiency.

  • Championed process enhancements, leading to a 30 percent increase in project efficiency and heightened stakeholder satisfaction.

  • Implemented strategic policies and procedures, streamlining operations and driving organizational growth.

  • Recruit, develop, and motivate high-performing teams, fostering a culture of excellence.

  • Oversee editorial standards, ensuring high-quality, impactful written communications.

 

​​Freelance Writer | 2003 - Present

  • Produce exceptional written materials across technical, business, and creative domains, ensuring alignment with SEO best practices.- Crafted a diverse range of content, including reports, proposals, press releases, marketing collateral, website copy, and training resources.

Property Manager 

NA Properties Inc. | 2010 - 2025

  • Successfully manage a portfolio of diverse properties, maximizing profitability, maintaining optimal property conditions, and exceeding tenant satisfaction metrics.

  • Drive occupancy rates through in-depth market analysis, development of targeted marketing strategies, and meticulous execution.

  • Foster exceptional tenant relations, resolving conflicts effectively and overseeing all tenant lifecycle aspects.

  • Uphold financial accountability through rigorous screening processes and comprehensive reporting

Educational experience​

AI Certifications and Skills Training

     ChatGPT Masterclass: The Guide to AI & Prompt Engineering

     Google Bard Generative AI Masterclass

     Prompt Engineering

     MIT Sloan + CSAIL Artificial Intelligence: Implications for Business Strategy Program 

Marketing Certifications and Skills Training

Google Ads Search Certified

Google Analytics Certified

HubSpot Email Marketing Certified

UV School of Professional Studies Digital Marketing Science

Continuously upskilling through on-demand training across platforms, staying ahead of trends & ensuring command of cutting-edge tools/practices.

Dickinson State University

Degree: ​ Bachelor of Science Business Management

Minor: Management Information Systems

Degree: Bachelor of Science Writing

Minor: Journalism

International Sports Sciences Association 

Master Trainer  with the following certifications:

Personal Trainer

Fitness Nutrition Specialist
Strength & Conditioning Coach

DNA-Based Fitness Coach

Online Fitness Coach

Yoga for Athletes

Transformation Specialist

Yoga Instructor

 

Inner Dimension Media

30 HRS Holistic Yoga Flow Teacher Training

500 HRS Holistic Yoga Flow Teacher Training (in-training)

© 2024 by Lydia DeJesus

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